AEC Branding & Strategy

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How to Build a Powerful AEC Brand

Did you know that the word “brand” is actually derived from an Old Norse word, “brandr” - it means “to burn”. In relation to today's AEC industry, a brand is something that you want to “burn” into the mind of your customers. As individuals, we are exposed to hundreds...

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3 Reasons why Design is Overrated

For most business owners, one of the first step taken when starting off is the creation of an attractive logo and maybe a sleek looking website. This is fine, as it helps you build your company’s image and creates awareness. But then, creating a successful business...

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